My Résumé

2009 — PresentSocial Marketing Director

Responsible for the social marketing and brand identity of 7 different and distinct wine brands, including a direct-to-consumer winery, and an accessories brand, by creating communities on Facebook, Twitter, YouTube, blogs and other social media platforms.

• Write compelling blog articles for different audiences for Girard Winery, Windsor Vineyards and International Wine Accessories increasing followers 100% & blog views nearly 400% in two months.
• Write email promotional ad copy resulting in as much as a 30% click-thru rate and a 1000% measurable sales increase of featured items along with an average increase of 300% in sales of all other items.
• Shot, edited and produced engaging short videos featuring winery staff, winemakers, customers and products to drive more traffic to blogs and e-commerce sites.
• Photographed bottles, labels, accessories, facilities, staff and vineyards for marketing and promotional materials, web sites and wine labels.
• Worked closely with brand managers, consultants and marketing agencies to develop strategy and tactics to support their marketing and distribution efforts.

2008 — 2009Web UX/UI Design Lead

Collaborated with business management and marketing to develop a consumer-oriented e-commerce web site and user community for a digital printing and publishing company whose business model was entirely web-based.

• Championed usability and the user experience through leadership of and knowledge transfer to 4 developers and 3 graphic designers in a highly-collaborative agile production environment.
• Developed visual and UI specifications, functional requirements, hi-fidelity wireframes, mockups, stylesheets and page templates for production designers and developers.
• Transformed current e-commerce web site from obsolete coding practices to more industry standard best-practices to improve SEO, browser compatibility, scalability and responsiveness.
• Restructured e-commerce site architecture and navigation to improve usability and conversion.

2006 — 2008Senior Web UI Designer

Worked closely with marketing teams to transform requirements into award-winning interactive web sites that are user-friendly, maintained consistent styles, used best-practices coding and improved universal search visibility.

• Responsible for requirements definition, visual specifications, UI redesign and formal UI testing of Regence.com, Agent Center, Online Service for Providers, and RegenceRx.com.
• Developed use case scenarios, documented visual and functional requirements, developed wireframes and mockups for the redesign of Regence.com and four state specific sites.
• UI design for current site won the eHealthcare Leadership 2008 Award of Distinction for Best Design.
• Produced engaging Flash components and integrated videos for various new product launches.
• In-house photographer for images used on public Internet site.

2004 — 2006Web Marketing Consultant/Photographer

Providing web consulting, process analysis and design, web development and support, brand development, and professional photography in a marketing-oriented professional services company for diverse client sites utilizing the latest graphical and development environments and tools.

• Analyzed, designed and developed content management and eCommerce sites using PHP, Mambo, ZenCart and other customized open-source software.
• Developed and maintained dynamic web sites utilizing Flash MX, PHP, ASP and XML that allowed content to be added and maintained by the client while keeping a consistent interface.
• Met and consulted with clients to develop plans, gather requirements, research technology, establish priorities, make recommendations and proposals, and address management concerns on proposed web sites.

2000 — 2004 Senior Web Developer

Consulted with internal clients, gathered requirements, produced specifications, designed, architected and managed projects for numerous multi-tiered information systems, corporate intranet portals, departmental web sites and content management systems within an agile development environment. Defined web back-end database schemas, developed SQL queries and stored procedures, data normalization and performance tuning of MS SQL Server 2000.

• Developed new processes and a web-based conversion tool that minimized unnecessary phone upgrades and produced actual savings of over $4 million during a 90 day transition period.
• Reengineered complex processes, documented functional requirements, designed, developed, implemented, supported and maintained a marketing campaign vendor management web tool that saved a projected $6.5 million in outside consulting fees and reduced launch times from days to hours.
• Architected, designed, developed and managed custom content and document management systems—using ColdFusion, ASP.NET, and Perl—that provided easy site maintenance and improved company efficiency while minimizing programmer involvement.
• Designed graphical look and feel templates and style sheets (CSS) using Photoshop and Dreamweaver for corporate intranet portals, content management systems and numerous internal web sites that standardized a professional look and consistent user experience.

1997 — 2000 Senior Systems Administrator

Established and managed corporate Internet connectivity, Checkpoint firewalls, intranet web hosting services and automated WebTrends web log analysis on UNIX and Microsoft platforms improving network security and accessibility.

• Implemented and developed efficient procedures for the first low-cost, high-availability web hosting service within the company using Windows IIS and Apache servers.

1995 — 1997 Network Analyst

Deployed and managed a large 24 X 7 nationwide internal network of Cisco routers and switches, Synoptics hubs and Xyplex terminal servers that provided operational access to cellular switches.

• Developed procedures and scripts to enhance and automate global security measures.
• Established procedures for network audits and baselining to provide greater than 99.8% uptime.

1996 — 2008Freelance Web Consultant

Contacted clients, developed plans, gathered requirements, researched technology, made recommendations and proposals, designed, architected, developed and implemented Internet web site projects—from concept to launch—for corporate identity, customer support and E-commerce.